Marketing strategy

The marketing strategy of Volve Vision encompasses both the corporate segment and regular users, creating a comprehensive approach to market entry that effectively attracts business clients as well as a broad user audience. This approach is based on an in-depth analysis of market characteristics for each segment, allowing for cost optimization, increased brand recognition, and rapid scaling of solutions both locally and globally.

Initial market entry phase

During the initial phase, the focus is on regions with a high concentration of active cameras—major cities, tourist centers, and commercial zones. For business clients, this means the integration of high-functionality solutions for security system management, analytical tools, CRM/ERP integration, and the creation of private channels for internal monitoring. Pilot projects in key business hubs will not only test the technology in practice but also generate successful case studies that serve as strong arguments for further expansion. At this stage, establishing partnerships with local business associations, chambers of commerce, and IT consultants is crucial for adapting the solution to the specific needs of the corporate segment. Additionally, flexible solution packages with scalable options are provided for enterprises of all sizes—from large corporations to small and medium-sized businesses—allowing them to optimize security and analytics costs while receiving detailed real-time insights.

Strategy for regular users

Parallel to the business segment, a strategy for regular users is being developed. This segment includes home camera owners and individuals interested in real-time updates on traffic conditions, weather, and other events through an integrated social network. For them, Volve Vision becomes a universal solution that combines video surveillance, streaming, analytics, and social interaction in one product. The primary goal is to create an active online community where users not only broadcast their own videos but also gain access to a global stream of information, receive rewards in utility tokens for activity, and participate in interactive events. With integrated gamification tools, referral programs, and viral mechanics, the platform stimulates organic audience growth, contributing to rapid brand spread in the market. Additionally, hosting local events, online webinars, and presentations will help regular users better understand the platform’s capabilities and integrate it into their daily lives.

Budget adaptation and expansion

At different levels of financial investment, the strategy is adapted to meet the needs of both segments:

• $100K to $400K budget: The focus is on launching targeted digital campaigns, including localized advertising, collaboration with local influencers, and event organization to demonstrate the system’s advantages to both businesses and end users.

• $500K to $1M budget: The strategy expands through larger-scale advertising efforts involving influencers, specialized webinars, and corporate segment conferences, as well as stronger localization of communication for end users. This enables platform messaging to be tailored to the specific needs of regional markets, increasing trust and engagement.

• $3M to $7M budget: At this level, the strategy takes on a global scale. Aggressive expansion will include large-scale multimedia campaigns, participation in international exhibitions and conferences, and strategic partnerships with leading tech players. For the business segment, this means platform functionality expansion through additional services, such as private channels for internal monitoring and staff training, IoT device integration, and the development of innovative analytical tools to enhance operational efficiency. For regular users, it provides access to more personalized content, exclusive platform features, and participation in global campaigns that drive engagement and community interaction.

Alternative market entry approaches

Beyond traditional digital campaigns, Volve Vision can explore additional market entry strategies:

• Building a partner network with technology integrators: Many industries have companies specializing in IT solution implementation. Collaboration with such integrators will help quickly attract clients who already have established systems and provide them with seamless technology integration.

• Hosting industry conferences and forums: Organizing or participating in major industry events will position the platform as an innovative solution that meets modern security and efficiency standards. These events provide an opportunity not only to showcase the technology but also to establish direct contact with key market players.

• Joint projects with government and municipal structures: Given the growing interest in smart cities and digital infrastructure, partnerships with local authorities can serve as an additional market entry channel. For example, integrating the system for urban space monitoring, traffic analysis, or public safety would create opportunities for large-scale adoption.

• Developing specialized solutions for specific industries: In addition to general implementation, Volve Vision can create tailored products for particular sectors, ranging from retail and logistics to hospitality and transportation. This will enable the creation of unique offerings for each segment, addressing their specific needs and challenges.

Volve Vision’s marketing strategy is distinguished by a comprehensive approach that covers both the corporate segment and regular users. A phased market entry, initially local and then globally scaled, allows for the adaptation of solutions to regional characteristics and the specific needs of each segment. By integrating advanced technologies, localized marketing campaigns, strategic partnerships, and a broad range of communication channels, Volve Vision is building a robust ecosystem that ensures security, optimizes business processes, and attracts millions of end users—unlocking new opportunities for growth and global expansion.